Introduction: A Natural Idea That Grew Into a Brand
Mushkeez started with a simple thought: Why is it so hard to find healthy, authentic sesame oil that tastes real and feels clean? The more I searched, the more I realized there was a clear gap in the market—people wanted purity, but most products were either low quality or overpriced. That was the seed.
What followed was a hands-on, sometimes messy, often rewarding journey of building Mushkeez—a healthy, premium yet affordable sesame oil brand trusted by families across Pakistan.
Chapter 1: The Struggle for the Right Bottles, Boxes, and Materials
I never expected the biggest early challenge to be sourcing basic materials. Bottles were either cheap-looking or too expensive. Boxes lacked strength or didn’t match the brand vision. I visited local markets, explored manufacturers, and even had long, frustrating calls with packaging suppliers.
Eventually, I found the right combination—a transparent bottle that looked clean, felt premium, and reflected the purity of the oil. The boxes? They had to be tough, minimal, and elegant.
Chapter 2: Designing a Brand That Feels Like Trust
I knew from day one: design matters. Mushkeez was always meant to stand for health, authenticity, and everyday trust. That meant the label couldn’t look overly fancy, nor could it be boring.
We iterated multiple designs. Fonts were tested. Color palettes were debated. We finally landed on a look that felt natural, clean, and confident—with a modern font, subtle gold accents, and earthy tones that say “you can trust this.”
But this wasn’t just about looks. We made sure every visual element told the same story: Mushkeez = Quality You Can Taste.
Chapter 3: Flyers, Photography & First Impressions
Once the product was ready, the next step was marketing. We designed flyers that were more than just ads—they explained the benefits, highlighted what makes Mushkeez unique, and used visuals that felt familiar to the target audience.
We kept messaging simple and direct. No fancy buzzwords. Just honesty:
Cold-pressed.
Healthy cooking for less oil usage.
Natural aroma. Clean taste.
Professional photoshoots helped us showcase Mushkeez in real kitchens. This wasn’t just another bottle on a shelf—it was a part of someone’s daily meals.
Chapter 4: Getting the Positioning Right – Health + Affordability
What makes Mushkeez different? I kept asking myself this. The answer wasn’t just premium quality. It was the combination of quality + affordability.
We positioned Mushkeez as:
“The premium sesame oil your family deserves—without breaking the bank.”
Targeting upper middle-class households, we ensured our pricing made sense and reflected value. The brand tone was formal but trustworthy, just like how you’d talk to a friend who takes health seriously.
Chapter 5: Lessons Learned About Branding & Teamwork
Mushkeez taught me more than I expected—about product design, customer psychology, and team dynamics.
💡 Some big lessons:
Do not compromise on your product just to launch faster.
Your label and box say more about your brand than your words do.
People buy emotions, not features.
You cannot do this alone. Teamwork matters. Ideas grow better when shared.
Final Thoughts: Mushkeez Was Just the Beginning
Building Mushkeez wasn’t just about selling oil—it was about creating a symbol for better living. From selecting the perfect cap seal to writing flyer headlines that felt real, this journey made me fall in love with branding.
If you are working on your own product, here is what I’ll say:
Start small. Focus on trust. Obsess over details. Stay consistent.
And remember—it is not about being the first, it is about being remembered.