Content Strategy for Local Businesses Running Facebook Ads
Getting people to stop scrolling is hard. Getting them to trust and buy from a local business online? Even harder.
That is why content is not just content anymore. For local businesses running Facebook ads, it is what builds your brand, creates trust, and brings customers through the door.
Why Local Businesses Fail with Content
Most local businesses just post randomly—
- A picture of a product
- A basic offer
- A generic “Call us now!” message
But that’s not content strategy. That’s content noise. It may get you likes, but not leads. And definitely not conversions.
So what actually works?
Let’s break it down.
Summary
To build a powerful Facebook ad content strategy for your local business:
Educate before selling
Use simple, real videos
Turn testimonials into stories
Follow a warm → offer sequence
Speak local
Answer common questions
Be strategic with offers
Think in content flows, not posts
The Right Content at the Right Time
Great content strategy = right message + right time + right format.
Here is what you should focus on:
1. Educate First. Sell Later.
Before you ask people to buy, show them why they should care.
Examples:
A plumber can post: “5 silent signs your bathroom is leaking.”
A bakery can show: “How we make our sourdough from scratch daily.”
This builds trust. And trust sells.
2. Use Video — Even if It’s Just from Your Phone
Video ads outperform static images for local businesses by far. And they do not need to be fancy.
Try this:
Record a quick walkthrough of your store or service process.
Speak directly to camera: “Here’s how we helped a family save on their AC bill this summer.”
➡️ Where to add image/video:
Use short clips as reels or in-feed ads. Add captions for silent viewers.
3. Run Local Testimonials Like Stories
Don’t just post reviews. Turn them into stories.
Instead of this:
“Great service. Very happy.”
Say this:
“Last week, Mr. Imran from DHA called with a pest issue. We fixed it within hours — and here’s what he said…”
Story + face = believable + relatable.
➡️ Image tip:
Use customer photos (with permission), before-after visuals, or casual selfies with the team.
4. Offer Value Before the Offer
Warm your audience with helpful tips or how-to content, then follow with your actual offer.
Content flow:
Educational post →
Soft CTA (e.g., “Want us to handle this for you?”) →
Hard offer (e.g., “Get 30% off pest control this week only”)
➡️ Creative format:
Carousel ads work great here. Use each card to move the story forward.
5. Make Content Hyper-Local
Speak your audience’s language. Use neighborhood names. Reference local issues.
Instead of this:
“Reliable cleaning service in the city.”
Use:
“Kansas City home owners trust us for spotless kitchens before every Christmas.”
Image tip:
Use real photos of local areas, staff uniforms with local branding, or even local landmarks blurred in background.
6. Answer FAQs with Ads
If people keep asking, turn that into a post or video.
Example:
“Do I need to empty my house before fumigation?” → Perfect for a short reel or carousel ad.
➡️ Where to use:
Run these ads to warm audiences — people who’ve visited your page or watched a video.
7. Use Offers Strategically, Not Constantly
Avoid running offers every single day. That cheapens your brand.
Use them like a drumbeat — after value has been shown. And always with urgency.
Example:
“Only 10 slots left for this week — book now before they fill!”
Final Tip: Content Strategy Is Not One Post
It’s the flow of posts. It’s how one ad leads to another.
It’s how you take a cold viewer → make them warm → and then turn them hot 🔥.
So stop thinking of your ads as individual pieces. Think of them as steps in a conversation.
