Zyron Tech
$30K+ in Sales from Meta Ads for a Niche Tech Gadgets Store in Australia
A niche eCommerce store based in Australia selling high-demand mobile accessories
$6.2K+
Ad Spend
$30K+
Revenue generated
4.73X+
ROAS
The story
A mobile accessories eCommerce store
An eCommerce store based in Australia selling high-demand mobile accessories: fast chargers, magnetic cables, power banks, wireless pads, and car charging hubs. Their unique selling points included same-day dispatch, durable build quality, and Australia-wide shipping at competitive prices.
Despite great product-market fit, their previous Meta Ads campaigns were bleeding money. ROAS was below breakeven, creatives weren’t converting, and the targeting was far too broad.
The Goal
Improve ROAS
The business wanted to increase purchases while keeping the cost per sale low, improve ROAS to achieve profitability and scale ad performance across multiple product categories
The Challenges
There were several key issues holding the brand back
Broad Targeting
Targeting was too general (broad demographics with no device segmentation)
Device Specific Ads
Ad-to-product mismatch (e.g., iPhone chargers shown to Android users)
No Structure
No funnel strategy or upsell structure
No Retargeting
No retargeting or audience segmentation based on product category
The Strategy
I completely rebuilt their Meta Ads funnel using device-specific segmentation and dynamic product targeting.
Audience Targeting
We focused on users aged 20–45 for better relevance and engagement.
Audiences were segmented by device type—iPhone, Samsung, and Android users.
Interest layers included “tech accessories,” “travel,” “remote work,” and “gadget reviews.”
This approach ensured high-intent users saw the ads that matched their lifestyle.
Creatives & Messaging
Platform Fit
Contextual Placement
Lifestyle Appeal
Ad Messaging & Offers
Pain point-driven copy like “Tired of slow charging?” and “Phone dead at 2 PM?” was paired with urgency-based CTAs such as “Only $29 – Shop Now Before Stock Runs Out.”
Funnel Optimization
Lookalike audiences were built from past buyers, videos viewers, FB & IG followers
Retargeting campaigns brought back product viewers and cart abandoners
Upsell flows offered cable bundles and accessories to recent customers
Results
With just over $6,200 AUD in ad spend, the results were outstanding
Ad Spend
Revenue Generated
Cost Per Purchase
ROAS
What Made It Work?
The use of dynamic catalog ads personalized the shopping experience, and Reels significantly boosted watch time and engagement—leading to more purchases at lower cost.
Device-specific creatives increased relevance and conversion
Urgency-driven messaging helped close hesitant buyers
Smart retargeting and upsells ensured we didn’t leave money on the table
Want Similar Results for Your Business?
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