Ulala Photo

High-Intent Lead Generation for a Wedding Photographer

A professional wedding and engagement photography studio based in Muar and Putrajaya, Malaysia

RM 3200+

Ad Spend

RM 98K+

Estimated Revenue

~ RM 35

Cost Per Lead

The story

Wedding Photography and Videography

Ulala Photo is a professional wedding and engagement photography studio based in Muar and Putrajaya, Malaysia. Despite having a stunning portfolio, the client struggled to attract consistent inquiries. They had tried boosting posts and sharing Instagram stories, but these efforts produced likes—not bookings.

The Goal

Raise Donations, Sponsorships and Volunteers

The main goal was simple: generate consistent, qualified leads from engaged couples actively planning their weddings and pre-wedding shoots, and ultimately convert those leads into high-value bookings.

The Challenges

Ulala Photo faced several barriers to growth.

No Optimization

Their Meta ad account wasn’t optimized for lead generation, and there was no structured funnel in place

Tone & Messaging

Most of their previous ads lacked targeted messaging or strategic visuals, and their boosted posts resulted in passive engagement rather than actionable leads

Segmentation

Another issue: they weren’t segmenting their audience, nor capturing key client details like event date, package interest, or phone number

The Strategy

I launched a full-funnel Meta lead generation campaign built specifically for wedding service providers.

Lead Capture Setup

Created Instant Forms specifically designed for high lead conversion.

Added custom fields like name, event date, preferred package, and contact number.

Kept the form short to encourage more submissions and reduce drop-off.

Included enough detail to effectively pre-qualify potential leads.

Creative Direction

Visual Style

We focused on emotional storytelling through UGC-style visuals, romantic couple portraits, and authentic carousel layouts featuring real client testimonials.

Narrative Focus

Each creative asset was designed to highlight a specific emotional moment, capturing the heart of the event experience.

Caption Strategy

Captions were crafted to amplify sentiment, reinforce connection, and guide the viewer toward taking action.

Audience Targeting

Targeted individuals aged 20–45 marked as engaged, with layered interests in wedding planning, photography, bridal makeup, rings, and venues. Retargeting was used to bring back users who interacted but didn’t submit the form.

Ads PreviewAd Results
ROAS

Follow-Up Funnel

Sent automated thank-you message right after form submission.

Client followed up manually via WhatsApp within 24 hours.

Timely outreach boosted engagement and lead conversions.

Results in 30 Days

With only RM 3200 in ad spend, the results exceeded expectations

0 +

Qualified Leads

0 +

Confirmed Bookings

RM 0 +

Estimated Revenue

~ 0 X

ROAS

“We got real leads and real bookings. The strategy was well thought-out and execution was seamless. Highly recommend for anyone in the creative space looking to grow.”
Daniel
CEO at Ulala Photo

What Made It Work?

Shorter forms, faster follow-up, and emotionally rich creatives helped turn interest into booked sessions—capturing more than just photos, but a once-in-a-lifetime experience.

Carousels with real couples built more trust than polished, generic templates

Storytelling centered around love, laughter, and shared memories made each ad feel authentic

High-intent audience targeting and quick WhatsApp replies turned cold leads into conversions

Want Similar Results for Your Business?

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