Super Circuit
575+ Sales at 17x ROAS for a Kids’ Toy Brand
An online toy retailer focused on educational and imaginative play
$1300+
Ad Spend
$17000+
Revenue generated
17X+
ROAS
The story
Kids Toy eCommerce Store
Supercircuit is an online toy retailer focused on educational and imaginative play. Their flagship product is a bendable car track toy featuring auto-following race cars that can twist, curve, and loop — sparking hands-on learning and group fun for kids aged 2–10.
Despite having a standout product, the brand struggled to generate direct sales through their existing Instagram efforts. Boosted posts resulted in views and likes, but no conversions.
The Goal
Raise Awareness and Bring Online Sales
The client had two primary objectives: first, to raise awareness among parents of young children, and second, to drive direct online sales through their Shopify-powered website. While previous efforts focused on engagement, they needed a more strategic approach to turn attention into action. The goal was to build a conversion-optimized ad funnel that not only captured interest but also guided users toward purchase—creating a system that could scale effectively over time.
The Challenges
Lack of structure, targeting, and retargeting held the brand back from scaling sales.
Low Conversions
Organic posts and basic boosts weren’t turning views into actual purchases.
Poor Targeting
Ads didn’t reach high-intent parents most likely to buy educational toys.
Weak Messaging
The brand failed to clearly convey the toy’s learning and bonding benefits.
No Retargeting
Warm visitors and cart abandoners weren’t followed up with or brought back.
The Strategy
To address the conversion gap, I implemented a multi-layered Meta Ads strategy that included awareness, sales, retargeting, and scaling phases.
Phase 1: Awareness Campaign
We launched 15-second Reels and video ads showcasing kids playing with the track toy.
The content emphasized fun, creativity, and the emotional bond between parents and children.
Voiceovers and cheerful background music were added to enhance storytelling and boost engagement.
This phase was designed to build interest and familiarity among parents scrolling social media.
Phase 2: Sales Campaign
Conversion Objective
Product Showcases
Action-Driven Copy
Phase 3: Retargeting Campaign
In the third phase, we used Meta’s Sales objective with website purchase tracking to drive direct conversions through the client’s Shopify store. Product bundles and color variants were showcased using carousels and static images, making it easy for users to browse options. Each ad featured strong, action-oriented copy like “Shop Now,” paired with urgency elements such as “Fast Shipping” and “Limited Stock” to prompt immediate purchases. This phase was designed to turn interested viewers into paying customers.
Phase 4: Lookalike Scaling
We created 1–3% Lookalike Audiences based on past purchasers and high-intent website actions.
Top-performing creatives from earlier phases were deployed to reach these new cold audiences.
This allowed us to scale quickly while maintaining strong performance and lead quality.
Results in 2 Months
The campaign delivered exceptional results on a lean ad budget
Ad Spend
Revenue Generated
Cost Per Purchase
ROAS
What Made It Work?
This campaign succeeded because it matched the right message to the right audience at the right time.
Engaging, emotion-driven videos spoke directly to parents' desires for fun, educational play
Clear segmentation by behavior (site visits, add-to-cart) allowed for precise retargeting
Ongoing creative testing helped us scale only what worked, while pausing low-performers
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