Sowthwestern Epoxy
Filling an Entire Season with Flooring Leads Using Meta Ads
A premium epoxy flooring service provider based in London, Ontario
426+
Leads Generated
150+
Booked Jobs
$10.14
Cost Per Lead
The story
Epoxy flooring local service company
Southwestern EPOXY is a premium epoxy flooring service provider based in London, Ontario. They specialize in custom coatings for garages, basements, showrooms, and commercial floors. While their service quality was exceptional, their marketing was relying entirely on word-of-mouth and organic social media—neither of which provided consistent, scalable leads.
The business needed a reliable way to fill up its seasonal calendar with high-value flooring jobs, especially during peak months.
The Goal
Raise Donations, Sponsorships and Volunteers
The goal was to build a high-converting Meta Ads system that would, generate qualified leads for epoxy flooring jobs, drive awareness and demand for custom flooring solutions in Ontario
The Challenges
No funnel, no targeting, and no visual proof—resulting in lost opportunities.
No Lead Strategy
The client was posting content but had no structured plan for capturing leads.
Poor Targeting
There was no segmentation by homeowner type or urgency—just broad, unfocused reach.
Weak Visuals
None of the creatives showed the transformation epoxy flooring could deliver.
No Retargeting
Warm traffic wasn’t nurtured—without funnel stages, interest simply disappeared.
The Strategy
We combined Instant Forms and website lead campaigns with precise targeting, transformation-focused creatives, and retargeting flows—designed to capture, nurture, and convert high-intent homeowners efficiently.
Dual Funnel Setup
Ran Instant Forms to quickly capture leads with minimal friction.
Used website lead forms for deeper engagement and higher-value submissions.
Split traffic strategically between both funnels for broader conversion coverage.
Tracked performance to compare speed, volume, and lead quality across funnels.
Transformation Creatives
Visual Proof
Process Highlights
Value Hooks
Retargeting & Scaling
- Retargeted engaged users who visited pages or opened lead forms but didn’t convert.
- Built Lookalike Audiences from past form submissions and website visitors for scale.
- A/B tested formats like video vs. carousel and Instant Forms vs. site forms.
Testing & Optimization
Targeted homeowners in Ontario aged 30–65+ with high renovation intent.
Layered interests like DIY projects, garage upgrades, and home improvement.
Excluded renters and irrelevant segments to focus ad spend on qualified leads.
Results in 40 Days
This campaign allowed the organization to hit its annual Ramadan donation target and expand its operations in Canada and Nigeria.
High Quality Leads
Jobs Booked
Cost Per Lead
Multiple Projects Over
What Made It Work?
We combined platform-native behavior, urgency, and visual proof to drive conversions.
Instant Forms made it easy to inquire; client follow-up sealed the deal.
Used short videos and transformation imagery with high-impact, time-sensitive copy.
Retargeting, consistent creative updates, and upsells like carry cases increased AOV.
Want Similar Results for Your Business?
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