Maid 4 Las Vegas
300+ Qualified Leads for Local Cleaning Business Using Meta Ads
A residential and commercial cleaning service based in Las Vegas, USA
300+
Leads Generated
$11.10
Cost Per Lead
30%+
Conversion Rate
The story
A residential and commercial cleaning service
Maid4LasVegas is a professional residential cleaning service operating in Las Vegas, Nevada. They offer standard cleaning, deep cleaning, move-in/move-out cleans, and apartment cleaning. Although they had a solid presence on Facebook and Instagram, their digital marketing efforts weren’t generating real leads—just likes and views.
Previous campaigns mostly used traffic objectives or boosted posts without a proper funnel. They needed more than exposure—they needed bookings.
The Goal
Generate High Quality Leads
To generate high-quality local leads for recurring home cleaning services and boost weekday booking volume through Meta ads.
The Challenges
The existing approach lacked structure, segmentation, and clear offers. Their traffic campaigns weren’t optimized for conversions, meaning they were paying for clicks with no return.
No CRM
No lead forms or CRM follow-up
Targeting Issue
No targeting around homeowners, renters, or professionals in need of cleaning help
Creatives
Creatives didn’t convey benefits or professionalism
No Offer
No first-time offer or incentive to drive conversions
The Strategy
We crafted a lead generation campaign targeting homeowners and renters in specific zip codes of Las Vegas
Targeting & Segmentation
We refined the audience to homeowners, renters, busy professionals, and families in Las Vegas.
Interest layers included spring cleaning, home care, housekeeping, and apartment maintenance.
Created lookalike audiences based on forms submissions on Facebook and website
Created custom audiences for: Website visitors Facebook & Instagram page viewers Video viewers
Creatives & Messaging
Professional Visuals
Short Videos
Trust & Convenience
Offers & CTAs
We introduced a $20 discount for first-time bookings. Every ad included compelling CTAs like:
- “Get Your Free Quote”
- “Book Your Cleaning”
- “Schedule Today & Save”
Funnel & Budget Breakdown
80% of the $4,000 budget went to lead generation campaigns
20% was reserved for retargeting—targeting past website visitors and ad engagers
A/B tested creatives and lead forms for maximum CPL efficiency
Results in 30 Days
The results were not only measurable—they were consistent. The client approved additional budget to scale the campaign further.
High-Quality Leads
Average Cost Per Lead
Click-Through Rate (CTR)
Conversion Rate
What Made It Work?
Simplicity, urgency, and targeting were the key drivers of success.
Offering clear incentive and showing the real-life benefits of a professional cleaning
Adding proper audience layering ensured that only likely buyers saw the ads
A/B testing of visuals and form length allowed us to optimize CPL week over week.
Want Similar Results for Your Business?
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